I got through this book in one sitting. Once I began reading I didn’t want to put it down. Simply put, this book is a straight-forward, no-fluff, easy to read guide on creating brand identities, weighing in at just under 200 pages. It’s another must-have for anyone with an interest in pursuing logo design and even experienced designers looking for some inspiration or another perspective.
Why is a brand identity important? What are some examples of great brand identities? How do you begin the process of creating a brand identity? What are the potential pitfalls that you might encounter during the design process and how do you avoid them? What do I need to know about pricing my designs? How do I take a logo from conception production? What are some good approaches to working with clients? How do you stay motivated? All of these questions are addressed in detail in the eleven chapters that make up this great book.
Logo Design Love is a blueprint for success. Airey takes you through his process and includes examples and real-world anecdotes that further illustrate best practices for designing brand identity systems. Finally, the book closes with Airey answering some of the most frequently asked questions that he receives and a list of 25 practical logo design tips.
If you are curious or have an interest, you can get a chapter for free here or purchase the book in its entirety here.
